Insights

In 2016 many of the nation’s top pollsters had Hillary Clinton several points ahead of Donald Trump right up until election day. Then, everything turned upside down for these pollsters when Trump shockingly beat Clinton. Many politicians, journalists, and...

Which Employees are Most Engaged and Why? Surprising Findings from Our National Survey. You might think that employee engagement is pretty straightforward. When employees find meaning and purpose in the work they’re doing, they tend to be more engaged right?...

With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all. That is until he began a new role as Vice President of Client Relationships at Ironwood Insights Group just as the United States was going into lockdown due to...