IronwoodConnect: Qualitative Recruiting & Field Services

Why IronwoodConnectTM? 

Ironwood’s high-tech, high-touch recruiting processes deliver dependable, articulate respondents who elevate your qualitative and quali-quant projects. When participants are thoughtful, engaged, and articulate you get deeper, more meaningful responses.

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Smart recruiting fuels smarter qualitative research.

Here’s how:

1. Project Preparation: Upfront Precision = Downstream Quality

  • The secret to high quality recruiting starts up front with a detailed, well-thought-out project plan and a well-crafted screening instrument. We structure this process to ensure authentic, qualified and articulate respondents.

2. Respondent Sourcing: Reach AND precision...locally, regionally, nationally.

  • Our respondent sourcing options are extensive, ranging from our deeply-profiled proprietary Ironwood panel to our vast network of targeted, vetted online panel partners.
  • And if that’s not enough, we’ll recruit from scratch using a range of resources ranging from hi-touch—leveraging our experienced qualitative telephone recruiters—to hi-tech—i.e., social media posts, digital advertising. 

3. Recruiting: Insights You Can Trust Start with Respondents You Can Trust. 

  • IronwoodConnectTM deploys a multi-pronged arsenal of hi-touch, high-tech methods—email, telephone, text/SMS—to mitigate the age-old no show issue that plagues qualitative research.
  • These tools are applied across key recruiting touchpoints ranging from the initial outreach to confirmation, to tech-checks, and final onboarding/check-in.

4. Facilities: Coast to Coast. Online or On-Site. Always Covered.

No limits. We can cover in-person venues or digital platforms to cover studies featuring local-, regional-, national-scopes.

  • In-person facility options start with our own newly refurbished facility in downtown Baltimore, MD and extend through our network of partner facilities in most major U.S. markets. Small market? No problem. We’ve set up “pop-up” facilities and intercepts in every type of venue imaginable.
  • Digitally, we have any platform needed to accommodate a full-range of online qualitative methodologies, ranging from web-enabled IDI’s to online focus groups and discussion boards to full research communities.

5. Project & Field Management: Never worry, never wonder.

  • From start to finish you’ll have a dedicated Project Manager as a consistent point of contact to program and deploy the screener, source sample, monitor and report on recruiting progress.
  • Most importantly, our highly experienced PM’s are and fully-equipped to navigate the many obstacles that can emerge during a typical qualitative recruit...from initial to the final show rate.

Recruiting & Field

Ironwood Facility (Baltimore) + Partner Facility Network covers Local/Multi-Market/National in-persons

  • Ironwood Facility (Baltimore) 
  • Partner Facility Network covers Local/Multi-Market/National in-persons
  • Dedicated In-House Recruiting Team
  • Telephone/OL/Social Media Recruiting Methods (Local, Multi-Market, National Recruits)
  • Screener Design & Programming
  • Project Management
  • Field Monitoring
  • Telephone/OL/SMS Confirmation & Scheduling