Insights

  • Which Employees are Most Engaged and Why? A New Survey

    Which Employees are Most Engaged and Why?Surprising Findings from Our National Survey. You might think that employee engagement is pretty straightforward. When employees find meaning and purpose in the work they’re doing, they tend to be more engaged right? But, it’s not always that cut and dry. In our national employee engagement survey we uncovered a number of surprises. The Survey Ironwood interviewed 500 full-time, employed adults ages 21 to 65 via an online survey with the design, programming and hosting all done in house. The ultimate goal was to identify those measures that either incre...

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  • Market Research Insights from Industry Vet Brendan Sammon

    With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all. That is until he began a new role as Vice President Client Relationships at Ironwood Insights Group just as the United States was going into lockdown due to COVID-19. Here’s what the experience has been like so far and what he believes lies ahead for the industry. The Backstory Sammon actually began his market research career while in college as a telephone survey interviewer. After he graduated with a BS in business management from Fairleigh Dickinson University, he went on to manage the call ce...

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