Ironwood Online, A Division of Ironwood Insights Group, LLC
Better Sample = Better Data = Better Insights
In response to growing industry demand for better-quality online sample and improved data quality, Ironwood Insights has developed Ironwood Online; a dedicated online research division developed in partnership with industry leaders.
Whether it’s our customized online sample partner vetting process, our proprietary AI-led fraud detection technology or the extensive sample planning and management experience of our Project Management staff, Ironwood Online ensures the highest quality sample and data are delivered through an unparalleled client service experience. Ironwood Online provides clients with:
- Customized, Curated Sample Sourcing
- Highly Managed Sampling & Fielding
- Accurate & Reliable Data
1. Customized, Curated Sample Sourcing:
Through our own deeply profiled proprietary panel and a wide network of vendor-partners, Ironwood Online’s in-house technology enables real-time access to millions of highly diverse survey participants not available on marketplace exchanges. The reach and diversity of these sample sources allows us to customize and optimize the composition of each individual sample.
Ironwood Online’s sample sources undergo rigorous evaluation against a standard set of quality and performance metrics that are monitored and maintained over time.
8 Step OL Sample Source Validations
| Sample Source Evaluation Criteria | |
|---|---|
| Population Size & Composition | Geographic & Target Audience Coverage |
| Respondent Recruitment & Authentication Methods | Response Rates |
| Member Retention Rates | Data Quality & Fraud Detection Practices |
| Member Communication & Engagement Practices | Panel Automation & Technology Practices |
2. Highly-Managed Sampling & Fielding Services
Online research has become transactional in nature, and a “push button” mentality has replaced sound sampling and project management practices. Not at Ironwood!
Our Project Managers are highly experienced and fully-equipped to navigate sample management obstacles—i.e., sample aggregation, response rates, quota management, quality assurance, other fielding obstacles—by adhering to multi-step project processes and protocols:
3. Accurate & Reliable Data: Real Respondents. Real Insights.
As a leader in the industry-wide movement to improve online sample and data quality, Ironwood Online employs a rigorous, multi-layered process to detect and mitigate online survey fraud.
- Technology-led QC: Our first line fraud defense employs seamless, AI-powered technology and complex scoring algorithms to detect, identify and prevent mal activity; real-time at the screening/surveying stage.
- Human-led QC: human remediation protocols begin with analysis of the in-survey QC breaches flagged by our automated processes and extend to an integrated review and cleaning of data sets for multiple indicators of fraud.
