Brand Growth, Engineered for What’s Next
Great brands connect to what matters most—especially the emotional needs that drive deep customer loyalty. But competitive pressures are dynamic and consumer needs change quickly, so yesterday’s insights won’t fuel tomorrow’s brand growth. That’s where we come in.
Ironwood’s brand & coms research goes beyond tracking perceptions.
Ironwood delivers a clear, predictive view of what drives brand strength today—and how to grow it tomorrow. Our proprietary framework integrates:
- Category Need Dynamics – so you're always aligned with what truly matters to consumers
- Attitudinal Equity – measuring the emotional and functional bonds that power brand attachment
- Market Effects – uncovering external forces that amplify or hinder brand choice
- Total Equity Modeling – combining mindset and market realities to unlock true growth potential
The result? Actionable intelligence to build lasting brand equity, mitigate brand risks, and stay ahead of change.
Ironwood’s Branding & Communications Solutions
How strong is my brand?
- Brand positioning development
- Brand imagery analysis
- Brand health/brand equity
What impact are communications having on my brand and in the marketplace?
- Concept & creative development
- Message development: qualitative, quantitative (i.e., max-diff)
- Advertising / communications strategy optimization (i.e., discrete choice)
- Ad & campaign effectiveness measurement
- Ad claims substantiation