Product Insights Without Silos
We get it. Markets move fast. Consumer expectations evolve. Competitors don’t sit still. A cohesive stream of product insights often takes a back seat as research is conducted in isolated phases; fragmented studies that solve for immediate questions, but fail to build toward a cohesive stream of learning. This kind of “piecemeal” approach creates blind spots, misalignment with the market and missed opportunities.
Ironwood helps clients think bigger and connect the dots across the entire product lifecycle. We deliver a unified view of your category, your consumers, and your product performance with an integrated view of the marketplace that identifies growth opportunities and reduces go-to-market risk.
Our (new) product development insights deliver:
- Continuity from early innovation through late-stage optimization
- Smarter investment decisions through ongoing validation and course correction
- Faster speed-to-market with agile testing that doesn’t sacrifice rigor
- Cross-product visibility for effective product portfolio management and positioning
- Greater confidence that your team is building not just what’s new, but what’s needed
Scan the Market Landscape for Opportunities
- Internal situation analysis
- Market / competitive analysis
- Market sizing
- Market opportunity / needs / gaps
Innovate, Ideate & Conceptualize your Product
- Idea generation
- Concept screening
- Concept development
Refine / Optimize your Product
- Concept optimization & refinement
- Pricing / pricing strategy
- Positioning strategy & tactics
- Communications & messaging strategy / execution
Launch / Monitor Product Performance
- Pre-launch assessment / market potential
- Post-launch monitoring, re-evaluation, refinement
- Line extensions