From Insight to Foresight: See Beyond the Data. Shape What’s Next.
Our expertise spans everything from the most intricate statistical analyses – Brand Equity, Discrete Choice, Segmentation – to projective qualitative techniques, sentiment analysis and AI-led machine learning… and more! Through robust analysis, clients can optimize strategies, identify lucrative opportunities and reduce risks.
- Cause & Effect: Ironwood’s analytics don’t just describe trends—they reveal why things happen, helping clients address root causes, not just symptoms.
- Stronger Strategic Planning: Predictive insights support long-term strategy development by reducing uncertainty and aligning actions with likely future scenarios.
- Competitive Advantage: Staying ahead of the curve means anticipating market shifts, changing consumer needs or business risks before competitors do.
- Confidence in Action: With data-backed foresight, clients can move forward with greater confidence—reducing guesswork, minimizing risk, and maximizing ROI.
Custom Dashboards
With scalable, tailored packages, our custom data visualization dashboards are the perfect compliment to our text analytics offering.
Our data visualization dashboards are designed to help clients integrate multiple sources to display, analyze and monitor:
- Customer data/customer satisfaction KPI’s
- Social media
- Business performance/marketing KPI’s
- Company Financial Performance
Data Processing Services
Our sophisticated software and systems can aggregate and tabulate data to facilitate any type of analysis.
- Cross-tabs & Data Files: Mentor, WinCross, SPSS, Excel, CSV
- Ratings & rankings
- Descriptive Statistics: mean, median, mode, standard error, standard deviation
- Univariate Statistical Testing: T-tests, Z-tests, Chi-square, ANOVA/MANOVA
- Data Weighting
Advanced Analysis
A full complement of analytics tools and know-how allows us to design and apply advanced analyses that best address your business issue.
- Driver Analyses: Multiple Regression, Logit, Attributable Effects, Bayesian Networks/Graphical Modeling
- Choice-Based Techniques, i.e.: Conjoint, Discrete Choice, Max-Diff
- Pricing & Volumetric Models: Van Westendorp Analysis, Monadic, Gabor-Granger
- Segmentation: Factor/Cluster Segmentation, K-means, Latent Class
- Positioning: Perceptual Mapping, Bi-Plots
- Ensemble Models
- Tree analysis
Text Analytics
Proprietary platform customized for individual client needs.
- Data can be pulled from any source, i.e.: website reviews, social media, business intelligence, survey open ends, qualitative transcriptions.
Our tool helps clients analyze large amounts of text data, i.e.:
- Sentiment Analysis: determine emotional tones
- Text Summarization: condense large amounts of text while retaining meaning
- Topic Modeling: identify, extract themes or topics
- Text Clustering: group similar documents together based on their content to discover patterns or relationships