Qualitative

Some may think of in-person focus groups as a thing of the past; online anything is always better… right? Not necessarily. Turns out old dogs can still do the trick in a variety of qualitative scenarios. When group discussion is necessary, the differences between in-person focus groups, online focus groups and online bulletin boards can be the difference in time, money and ultimately the success of your study. Here’s what to consider when choosing the focus group methodology for your qualitative research needs. Comparing Focus Group Methodology 1. Scheduling The main difference he...