As our company founder, Brad brings 30 years of marketing research experience to Ironwood. Prior to founding Ironwood Insights Group, he honed his leadership skills during his eight years at Thoroughbred Research Group, which resulted in the firm becoming a recognized brand in the research community. His oversight included strategic planning, client development, as well as research design. Prior to joining Thoroughbred, Brad spent 13 years growing the research arm of ICT Group into a $20+ Million-dollar division producing significant revenues and profit for the company. Before joining ICT Group, Brad honed his skills in a smaller research company where he learned the industry, managed call centers, developed sales and marketing plans and progressed from part-time interviewer to VP of Marketing.

Brad graduated with a BA degree in Economics from Brigham Young University.  He also earned a minor degree in Spanish, leveraged by the two years he spent living in Peru. Brad is very active in the marketing research community and is currently serving on the Past Presidents Advisory Council of the Insights Association (formerly the Marketing Research Association).  He is also active in PMRG, AMA (currently the VP of Surveys for the Phoenix chapter), AAPOR and LIMRA.

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Brian’s focus is on helping clients solve their business issues through creative, pragmatic research design, execution and analysis. He brings a consultative approach and perspective grounded in years of experience from both the client and supplier sides of the insights industry. 

Brian is known for providing actionable business outcomes for clients through integrated, actionable solutions developed using deep expertise in qualitative and quantitative research, secondary research and competitive intelligence. And his expertise spans a range of key business issue areas, including: strategic market analyses, brand health & development, advertising / promotions development & evaluation, customer experience, innovation and product/solution development. 

Brian has deep experience with both B2C and B2B audiences across a variety of industries including: category expertise includes: consumer goods and services, retail, financial services, insurance (health, P&C), healthcare, lottery & gaming.

Prior to his tenure at Ironwood, Brian held senior management and consulting positions at ORC International (now Engine Insights), Research Strategy Group International and a variety of client-side companies including Ameritech/AT&T, Northern Trust and RR Donnelley. 

He holds a BS in Marketing from Indiana University and an MBA in Marketing Management from DePaul University’s Kellstadt School of Business.

Chauncy has 25 years of experience in market research, social media research, and data collection. He began his career in market research in 1995 as an interviewer in a call center. He has held a variety of positions in the industry over those 20 years. In 2008, at the age of 31, he was the head of a mid-sized data collection firm and in 2011 he joined Discovery Research as the Vice President of Operations and General Manager. 

Chauncy is passionate about research and the profound effect of accurate insights. He is exacting in his methods and willing to go the extra mile to ensure the success of a project. His ability to merge established research techniques with cutting-edge technology has proven to be an asset to clients and colleagues time and again. 

Chauncy earned his BA in Economics from Colorado State University and a Masters in Information Technology Management from CSU, with a specialization in Business Intelligence. He has earned achievement awards in Applied Strategic Management and Decision-Making and Problem Solving in Leadership as well as Honors in Economics at the CURC Research Symposium.

Angela Quinn (she/they) joined Ironwood Insights Group as Sales Director in September 2024, bringing seven years of experience in global B2B data collection and account management. Originally from Australia, Angela offers a strong track record of delivering results across multiple methodologies, with a consultative, client-first approach. 

Prior to joining Ironwood, Angela helped double revenue at her previous firm between 2020 and 2021, demonstrating her ability to drive strategic growth through insight-led partnerships. Her experience spans online, phone, and qualitative research, and she is known for helping clients navigate complex challenges with practical solutions and enthusiasm. 

Angela is also an active contributor to the research community. She has presented at the Corporate Researchers Conference and MRxPros, and currently serves as Director of Diversity & Inclusion for the South Central Chapter of the Insights Association, advocating for equity and representation in the industry. 

Internally, Angela co-chairs Ironwood’s Fun Committee and is passionate about building community—both within teams and with clients. Her professional mantra, “Tattooed and Enthused,” reflects her bold style and commitment to genuine, human-centered connection. 

Richard has 20 years of progressive work history in quantitative and qualitative telephone research focused in areas of operations, change management, human resources, team building and creation of training and development programs. 

Richard enjoys working with the large group of diversely talented people he interacts with on a daily basis as well as a solid belief in value-add that market research creates for decision makers. Living by the motto that the success of any organization is tied to the investment it makes in its people and processes, Richard uses his knowledge, skills and abilities to drive process improvement and empower the staff. 

Richard earned his BA in Business Management from Colorado State University and holds certification in Lean Management from SISU Consulting Group.

Ryan offers over 25 years of experience in quantitative market research methodology, data collection and project management. He understands and anticipates unique needs of clients based on the market, management style or infrastructure requirements. It has been his privilege to serve several Fortune 500 companies, large health care systems/research firms (both AAU & CAHPS initiatives) and utility service providers as well as many political polling firms and candidates over the years. Ryan is focused on enhancing client-vendor partnerships built on loyalty, communication and a mutual understanding of wants, needs and end results. 

Ryan began as a call center interviewer while attending Colorado State University. Prior to his current role with Ironwood Insights, he held several key positions with Discovery Research Group including Director of Client Services, Senior Project Manager, Project Manager, Call Center Shift Manager and Call Center Supervisor. His extensive experience managing and executing projects at all levels draws on a strong background in operations management where teamwork, versatility and creative thinking are considered core values.

Ryan holds a BA from the Colorado State University College of Business and completed his undergraduate work at the State University of New York at Morrisville.

Pete has over 30 years of experience in market research, using a variety of tools, such as Survent/Mentor, Wincross, Excel, C-shells, PHP, and HTML. He has experience in CATI, SMS, Postal Mail, and Web data collection methodologies, as well as an assortment of data delivery methods on several different platforms. He has worked in a variety of business sectors including Automotive, Energy, Finance, Healthcare, Hospitality, and Telecom.

Before coming to Ironwood Insights Group, Pete was at Chilton Research managing data collection and reporting for a dedicated telecom center in Midwest. In recent years, at MaritzCX and Inmoment, he has been involved primarily in complex project launch, automation, and development software as well as mentoring/training less experienced team members.

Jeff Spitzer brings more than 25 years of market research experience to his role as Director of Account Management at Ironwood Insights Group. With a background spanning programming, vendor and project management, operations, and client services, Jeff is known for his ability to drive results while building lasting partnerships. At Ironwood, he leads account strategy and client relationship growth, blending operational know-how with a consultative, people-first approach. 

Jeff has been an active industry leader for years, serving in various roles with the Insights Association Northwest Chapter—including two terms as President. Beyond research, he’s a dedicated volunteer with Braver Angels, a nonprofit working to bridge political divides through dialogue and community building. 

David returned to Ironwood Insights Group in 2024, following a decade-long tenure as Director of Project Analytics at Discovery Research Group (2008–2018), prior to its acquisition by Ironwood. With 17 years of industry experience, he brings deep expertise in both quantitative and qualitative methodologies, specializing in the analysis and execution of complex, global research initiatives. 

His background includes senior roles such as Principal Consultant at The Channel Company/bChannels, where he led international IT channel research efforts, guided competitive intelligence strategies, and supported high-stakes decision-making for global tech clients. His experience spans managing multi-country studies, mentoring teams, and delivering actionable insights to diverse stakeholders. 

David holds a Master’s degree in Sociology with a focus on quantitative and qualitative research methods. He also spent five years working for a UK-based firm, managing international projects across regions including Australia, Brazil, Mexico, Spain, Malaysia, and the U.S., bringing a global perspective to every project. 

Stockard joined Ironwood Insights Group in January 2025 as Account Services Director, bringing a passion for process improvement and strategic support. In this role, she provides project quotes to the account team, ensures the company partners with top-quality vendors, and works to standardize and streamline internal processes. 

Prior to Ironwood, Stockard spent 4½ years at ISA (now Material+), where she led bidding, training, and documentation efforts across departments. What began as a personal notebook of helpful tips evolved into a comprehensive how-to guide used company-wide—a testament to her initiative and collaborative approach. 

With five years in the research industry, Stockard holds a BA in Psychology with a minor in Art History from California State University, Northridge. She is currently completing a Google Data Analytics course and considering pursuing a Master’s in Data Analysis. She also brings valuable experience working on international consumer tracking studies and has conversational knowledge of Spanish and German. 

Outside of work, Stockard enjoys reading, cooking, and gardening. She dreams of one day retiring to a quiet cabin in the Colorado mountains with her husband and dog, surrounded by trees. 

Stuart brings more than 18 years of experience in business development and client engagement across the research and insights industry, along with 7 years on the client side. Since joining Ironwood Insights Group in February 2024, he has been focused on driving business growth through both new and existing client relationships, delivering strategic solutions that align with client objectives. 

Throughout his career, Stuart has held leadership roles at several major research firms and agencies. Prior to Ironwood, he served as Vice President of Client Solutions at ORC from 2007 to 2018, where he was recognized as Salesperson of the Year three times for outstanding performance. 

His expertise spans a broad range of industry sectors including Healthcare, Financial Services, Industrial Manufacturing, Technology, Consumer Goods, and Professional Services. Stuart is also PHSRP certified and a member of SCIP (Strategic and Competitive Intelligence Professionals). 

Stuart holds both a BA and an MBA in Marketing from Florida Tech. Outside of work, he enjoys playing guitar in a local cover band, is an avid tournament fisherman, and a USTA member. A passionate traveler, he has explored Costa Rica, New Zealand, Australia, Canada, Mexico, and Israel—though he's still waiting to check the Eastern Oregon box. 

With over 35 years in the market research industry, John Roses—known to most as JR—brings a wealth of experience and steady leadership to his role as Senior Project Manager at Ironwood Insights Group. Since joining IIG in 2021, JR has led both client service and full-spectrum project management across online and CATI methodologies, overseeing everything from bidding through final deliverables. 

In addition to managing complex studies across sectors such as entertainment, healthcare, consumer goods, legal, telecom, and insurance, JR also supports the Project Management team—monitoring workloads, troubleshooting issues, and mentoring junior PMs to grow their skills and confidence. 

Before joining IIG, JR spent more than three decades with a previous research company, contributing to work in areas including focus group recruitment, mystery shopping, media ratings, QA/validation, and more. 

When he’s not managing research projects, JR is likely playing or recording music—he regularly performs with several bands on stages around Los Angeles. 

Kim brings over 25 years of experience in the market research industry, with a strong background in call center operations, programming, project management, and fieldwork coordination. She joined Ironwood Insights Group in November 2022 and is responsible for the full-cycle management of both online and phone-based research studies. 

In her role, Kim acts as the central liaison between clients, internal teams, and external vendors, ensuring that projects are completed on time, within budget, and to the highest quality standards. 

Before joining Ironwood, Kim served as Call Center Manager at GreatBlue Research, where she led the transformation of their call center from a fully in-person operation to 90% virtual. She also implemented reporting tools to track production and costs. Earlier in her career, she was Operations Manager at Communications for Research (now Qlarity Access), overseeing all aspects of call center operations. Kim’s hands-on experience in roles ranging from interviewer to operations to project management gives her a comprehensive perspective that informs her work every day. 

Outside of work, Kim is passionate about supporting children in her community. She volunteers her time as a Court Appointed Special Advocate (CASA) for South Central Missouri, advocating for the best interests of children in the foster care system. 

Emma brings nearly 8 years of experience in market research, with a strong foundation in both call center operations and project management. She rejoined Ironwood Insights Group in September 2022, having previously worked at the company from 2013 to 2018 in progressively senior roles including Agent, Team Lead, and Assistant Manager for Swing Shift. 

In her current role as Project Manager, Emma oversees the full lifecycle of research projects—from initial planning through execution to final delivery. She ensures that each study meets client objectives, timelines, and budget requirements, while coordinating teams, managing resources, and maintaining high data quality standards. 

Over the course of her career, Emma has built a reputation for leadership and operational excellence. As a Team Lead, she supported and coached survey agents and played a key role in quality assurance efforts. As an Assistant Manager, she facilitated staff trainings and workshops, managed team leads, and contributed to efficient project execution. These experiences have shaped her ability to translate business questions into actionable research insights. 

Emma is currently pursuing a Bachelor’s degree in Business from South University, with an expected graduation in 2029. 

Outside of work, Emma enjoys exploring Utah’s National Parks and creating large-scale paintings that can take months to complete. A strong believer in continuous learning, she dedicates time daily to reading—often diving into topics such as leadership, business strategy, and organizational development. 

James Neu brings over 16 years of market research experience to his current role as Project Manager at Ironwood Insights Group. His journey with the company began in 2003 as a phone interviewer, progressing through supervisory and assistant management roles before returning to his home state of Nebraska in 2008. In 2014, James rejoined Ironwood (then Discovery Research Group) after moving back to Colorado, quickly moving up from interviewer to day shift manager, training manager, and assistant call center manager. In February 2024, he transitioned to the Project Management team. 

As a Project Manager, James partners closely with clients to understand their goals and translate them into actionable research plans. He collaborates across departments—Account Executives, Programming, Phone Centers, and Sample Providers—to ensure projects are delivered on time, with accuracy and quality at the forefront. 

James holds a certification in residential electrical wiring and brings a hands-on, detail-oriented mindset to everything he does. Outside of work, he’s an avid camper, enjoys international travel, and is a dedicated Air-Cooled Volkswagen enthusiast. 

Laura Rodriguez joined Ironwood Insights Group in March 2021 and currently serves as a Project Manager, where she oversees market research projects from kickoff to completion across both online and phone-based methodologies. Acting as the central hub between clients, internal teams, and external vendors, Laura ensures smooth execution, timely delivery, and top-quality results. 

Laura’s journey at Ironwood began as a phone agent in our Costa Rica call center. Within a year, she was promoted to Phone Center Supervisor, where she played a key role in agent training, floor support, and call quality assurance. In February 2024, she advanced to her current role as Project Manager, bringing her frontline experience and operational insight to every study she supports. 

Fluent in both Spanish and English, Laura is currently working toward her Project Management certification to further sharpen her skills. Outside of work, she enjoys all things creative—from painting and drawing to embroidery—and brings that same creative spirit into her work every day. 

Katie Wilson joined Ironwood Insights Group in 2024 through the acquisition of Observation Baltimore and brings a unique blend of qualitative research expertise and operational know-how to her role as Project Manager. Based in Baltimore, Katie oversees participant recruitment for qualitative studies and manages the day-to-day operations of our research facility—ensuring every detail is aligned for seamless, high-quality data collection. 

From identifying the right respondents to collaborating with clients and moderators, Katie plays a key role in bringing research projects to life. Her background in psychology and experience in both recruiting and nonprofit administration equip her with a thoughtful, people-first approach and strong organizational instincts. Prior to joining Ironwood, Katie worked as a recruiter at Observation Baltimore and served as Director of Administration at a local nonprofit. 

Katie holds a bachelor’s degree in Psychology from the University of Maryland and proudly reps her Terp spirit wherever she goes. Outside of work, she’s passionate about fashion, running, and designing stylish Canva invites for her friends’ celebrations. 

Sean joined Ironwood Insights Group in April 2025, bringing more than 30 years of experience in survey programming and data management. As a Programmer, he oversees the full data collection lifecycle—from survey setup and sample preparation to backend data cleaning, formatting, and final delivery—ensuring the highest standards of quality and efficiency. 

Sean began his career in 1994 at FMR Research in Tucson, Arizona, and has held key roles across the market research industry. At Ziment (later Kantar Health), he served as Programming Manager from 1995 to 2010, where he developed best practices for survey programming using Survox (formerly CfMC) and standardized Excel-based decision models. He went on to manage programming and data operations at Discovery Research Group and Communicus, Inc., and later spent nearly a decade at InMoment (formerly Maritz), overseeing complex, multi-modal, multi-lingual research projects. 

A seasoned technical expert with conversational Spanish skills, Sean has worked across a broad range of methodologies and industries. Outside of work, he's an avid motorcyclist and world traveler, having circumnavigated the globe twice—on the same motorcycle—and visited 48 countries. He is also a former motorcycle riding instructor and instructor-trainer. 

Chris Thorn brings over two decades of experience in market research and survey programming to his role at Ironwood Insights Group. He began his career in 2003 as a telephone interviewer while studying Computer Science and Multimedia at Utah Valley State College. From there, he took on supervisory, quality control, and project management roles at PGM Inc., gaining a well-rounded view of data collection operations. 

In 2009, Chris joined Discovery Research Group as a Web and CATI survey programmer. Since 2020, he has continued that work with Ironwood Insights Group, focusing on programming across Survox, Voxco, web platforms, and internal database systems to support seamless and accurate data collection. 

Outside of work, Chris is passionate about music, photography, and exploring the mountain roads of Colorado. 

Erika joined Ironwood Insights Group in February 2019 and brings more than 35 years of experience in IT systems engineering, infrastructure deployment, and network security. As Sr. Network and Systems Administrator, she leads the design, implementation, and maintenance of IT infrastructure across Ironwood’s call centers. Her responsibilities span VMware configuration, Veeam backup and recovery, VoIP and network integrity, and lifecycle management for software and hardware systems. Erika also travels to support the setup and expansion of new call center locations. 

Her diverse background includes key technical roles at KBI Biopharma, Merck Pharmaceuticals, Ericsson, GOTEK, and Sesser Business Services, where she held positions ranging from IT Engineer to Electronics and Automation Engineer. Erika has consistently delivered high-impact IT solutions in complex and regulated environments. 

She earned a BS in Electronics and Communications Engineering (Highest Honors) from ITT Technical Institute, with additional diplomas in Professional Electronics and Motorcycle Repair from Ashworth University. Erika also studied Sound Design for Theatre and Film at the University of North Carolina School of the Arts, adding a unique creative perspective to her technical skillset. 

Erika holds a wide array of certifications, including A+ System Technician, Network Technician, and PC Technician, along with specialized credentials in IT fundamentals, help desk support, and audit trail software. 

Outside of work, Erika combines her technical and creative passions as an audio engineer for theater and concerts, and enjoys DJing and riding her classic motorcycle. 

Chrystal Walker officially joined Ironwood Insights Group in January 2020 and brings over a decade of experience in web development. As a Web Developer, she is responsible for building and enhancing internal and external websites and tools—creating new features, maintaining existing platforms, and ensuring clean, functional, and reliable code across the board. 

With 11 years of experience in the field, Chrystal holds a Bachelor's degree in Web Development and has a passion for clean design and scalable solutions. Her work supports multiple teams across the organization, enabling smoother workflows and stronger client experiences through custom-built digital tools. 

Outside of work, Chrystal is an avid gamer and horse enthusiast. She's currently learning Japanese and dreams of one day exploring Japan firsthand.