From Calls to Clicks...Foundational Data Collection Methods
Ironwood operates one of the industry’s largest and most technologically advanced data collection networks. Through our integrated, in-house quantitative and qualitative platforms, we can deploy any method—individually or in mixed-mode designs—to target audiences with precision and efficiency.
The result?
Lower costs...tighter quality control...better samples & data...greater continuity...faster speed-to-insights.
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CATI/Telephone
With three call centers, and an extensive virtual interviewing staff, Ironwood owns one of the industry’s largest and most technologically-advanced CATI operations. Our industry best dialing protocols and technologies streamline data collection, maximize sample representativeness and ensure the highest data integrity.
Online/Mobile
Our online research platforms provide scalable, cost- and time-efficient access to diverse audiences. Ironwood designs in “mobile-first” thinking to meet respondents where they live—their phones—optimizing our approaches improve engagement, reduce bias, and capture more-timely, context-rich insights.
Qualitative Methods
Ironwood delivers a unique combination of in-person and digital methods to uncover the motivations and context behind consumer behavior. These integrated, end-to-end qualitative capabilities combine speed and scale with unmatched depth to produce authentic, decision-ready insights.
Evolving with Consumers...Emerging Data Collection Methods
As consumer behaviors change, so do the ways we reach them. Ironwood integrates the latest data collection technologies to reach people where they are and how they prefer to engage.
The result?
Lower costs...tighter quality control...better samples & data...greater continuity...faster speed-to-insights.
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Mixed Methodologies
Whether the challenge is qualitative or quantitative, our diverse set of data collection solutions can be integrated to improve audience coverage, reduce bias by better-representing online resistant audiences, balance samples and, most-importantly improve the accuracy and resilience of insights.
Text-to-Web (TTW)
TTW is a fast, cost-effective way to reach today’s mobile-centric audiences who are less responsive to email or phone. Survey access directly via SMS, drives higher response rates and generates more representative samples.
Multi-Channel QR Codes
QR codes can be used across an array of methods, including packaging, mailers, and in-store displays to provide an instant, low-friction path into a study. QR-enabled methods bridge offline and digital touchpoints; increasing participation and capturing in-the-moment feedback.
Behavioral Data Integration
Opt-in behavioral data—i.e., location & shopping behavior, ad exposure, media consumption, web & app engagement—enables a deeper understanding of what people actually do. By integrating behavioral data with primary research, Ironwood helps clients move beyond stated attitudes and recall; improving accuracy and delivering a more complete view of the customer journey.
Precision at Every Step...Supplementary Research Services
Whether you’re a research supplier, agency, or global brand, Ironwood’s integrated supplementary services can flex holistically or a-la-carte to fit the specific requirements of your project, no matter the scope or complexity. Because our end-to-end services are in-house, we maintain full control over quality, timelines, and outcomes.
The result?
Lower costs...tighter quality control...better samples & data...greater continuity...faster speed-to-insights.
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Online Samples
Ironwood knows that online sampling is as much art as it is science. With our own proprietary panel and scores of fully-vetted partners at our disposal, we provide real-time access to millions of highly diverse, high quality representative samples across the country and across the globe.
Coding, Data Processing, Analysis
Our in-house coding, data processing and analytical services bring cleaner, faster, more accurate results and tighter integration between data collection, data processing and speed to insights.
Project Management
Our Project Managers ensure end-to-end accountability, faster execution, and tighter quality control for every study. With years of hands-on experience across all major data collection methodologies, Ironwood’s project managers proactively manage any phase of the project to streamline data collection, deliver higher quality samples, and cleaner data.