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  • How to Strengthen Your Quantitative Research Outcomes with Attributable Effects Analysis

    Article originally posted in Quirk's by David A. Bryant, MA  While it may be simple to define the characteristics of an important attribute, estimating its derived importance is another matter unless you have attributable effects analysis in your toolbox. With this probability-based analytical tool, you can identify which attribute(s) offer the most opportunity and/or the most risk while also providing a clear view of how the relationships between these attributes can help improve purchase intent. What is Attributable Effects Analysis? Traditionally, measures of importance have been expr...

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  • Which Employees are Most Engaged and Why? A New Survey

    Which Employees are Most Engaged and Why?Surprising Findings from Our National Survey. You might think that employee engagement is pretty straightforward. When employees find meaning and purpose in the work they’re doing, they tend to be more engaged right? But, it’s not always that cut and dry. In our national employee engagement survey we uncovered a number of surprises. The Survey Ironwood interviewed 500 full-time, employed adults ages 21 to 65 via an online survey with the design, programming and hosting all done in house. The ultimate goal was to identify those measures that either incre...

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  • Don’t Forget Charities During COVID-19

    Months into the pandemic and COVID-19 has become the center of our lives. Rightfully so, as the toll this virus has taken on our lives, our health and our livelihoods is unprecedented. But, there is one thing that remains the same: the need for sustaining charitable organizations. In fact, we’d argue that the need is now even greater as more people need assistance, whether it’s from food banks, community services, health services or any number of invaluable resources these non-profits provide. That’s why it’s so important to continue supporting these organizations even as we’re faced with so m...

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  • Market Research Insights from Industry Vet Brendan Sammon

    With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all. That is until he began a new role as Vice President Client Relationships at Ironwood Insights Group just as the United States was going into lockdown due to COVID-19. Here’s what the experience has been like so far and what he believes lies ahead for the industry. The Backstory Sammon actually began his market research career while in college as a telephone survey interviewer. After he graduated with a BS in business management from Fairleigh Dickinson University, he went on to manage the call ce...

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  • 8 IVR Benefits You May Not Know About, but Should

    Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest, and as such, perhaps that’s why it’s often overlooked. But new doesn’t always mean better. IVR may offer more benefits to your research than you realize, and for many of our clients, it’s invaluable. Here’s what you need to know about IVR.

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  • How to Get More from Your NPS Score with Predictive Analytics

    How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter® Score [NPS]. Loved by management in companies large and small for its big-picture gauge, it also earns accolades for being so intuitive and easy to implement. But is it enough? After all, NPS comes from just one single question on a survey. But, when combined with predictive analytics, NPS can give you a more robust understanding of your customers and what is driving their loyalty. Defining Net Promoter® Score NPS measures customer advoca...

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  • Online vs. In-Person: 8 Tips in Choosing the Ideal Qualitative Methodology

    Some may think of in-person focus groups as a thing of the past; online anything is always better… right? Not necessarily. Turns out old dogs can still do the trick in a variety of qualitative scenarios. When group discussion is necessary, the differences between in-person focus groups, online focus groups and online bulletin boards can be the difference in time, money and ultimately the success of your study. Here’s what to consider when choosing the focus group methodology for your qualitative research needs. Comparing Focus Group Methodology 1. Scheduling The main difference he...

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  • Attributable Effects and Graphical Modeling

    At the Car Wash: How Attributable Effects and Graphical Modeling Clear Up Customer Satisfaction Sometimes a car wash is more than just a car wash. And sometimes, customer satisfaction isn’t quite as cut and dry either. Forgive the pun, but it’s true. Many companies conduct surveys to assess overall customer satisfaction and how specific attributes such as convenience, location and fast service may drive that level of satisfaction. Yet they stop there. All useful information, but what if you could take your analysis further? What if you could identify which drivers offer the most opportun...

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