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  • The Benefits of Displaying Product or Group Differences Using Biplots

    Written by Dave Bryant, Vice President of Data Analytics Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or product features. Biplots are one of many types of “perceptual maps” which also includes discriminant analysis, multidimensional scaling, or plots of group means on principle components or factors. Biplots are more robust than these other techniques in that they can be used with many types of data, such as means, percentages, and frequency counts. Using a healthcare example, we’ll show h...

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  • We’d Give the Conference an A-

    Takeaways from the Insights Association’s Southwest Chapter’s Virtual Vegas Conference Our Founder, Brad Larson, was a featured panelist at the IA’s SW Chapter’s Virtual Vegas Conference in March. To support him, a few of his employees including Mary Lea Quick, V.P. Client Services, and Ryan Luciani, V.P Account Management – were invited to attend. Following is an interview with them and their impression of the event. Interviewer: “Was supporting Brad the only reason you attended this event?” Quick: “Prior to Covid, I attended several in-person events every year, often in ‘sales mode,’ t...

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  • 2020 Polling: What Happened and What's Next

    In 2016 many of the nation’s top pollsters had Hillary Clinton several points ahead of Donald Trump right up until election day. Then, everything turned upside down for these pollsters when Trump shockingly beat Clinton. Many politicians, journalists, and voters asked,” What happened?” and “Can this happen again?” In nine “swing states” many pollsters predicted a better performance for Clinton than what she had. Much criticism was directed at polling organizations which had them scrambling to come up with answers to what happened as well as what voters could anticipate in future elections. Amo...

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  • How to Strengthen Your Quantitative Research Outcomes with Attributable Effects Analysis

    Article originally posted in Quirk's by David A. Bryant, MA  While it may be simple to define the characteristics of an important attribute, estimating its derived importance is another matter unless you have attributable effects analysis in your toolbox. With this probability-based analytical tool, you can identify which attribute(s) offer the most opportunity and/or the most risk while also providing a clear view of how the relationships between these attributes can help improve purchase intent. What is Attributable Effects Analysis? Traditionally, measures of importance have been expr...

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  • Which Employees are Most Engaged and Why? A New Survey

    Which Employees are Most Engaged and Why?Surprising Findings from Our National Survey. You might think that employee engagement is pretty straightforward. When employees find meaning and purpose in the work they’re doing, they tend to be more engaged right? But, it’s not always that cut and dry. In our national employee engagement survey we uncovered a number of surprises. The Survey Ironwood interviewed 500 full-time, employed adults ages 21 to 65 via an online survey with the design, programming and hosting all done in house. The ultimate goal was to identify those measures that either incre...

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  • Don’t Forget Charities During COVID-19

    Months into the pandemic and COVID-19 has become the center of our lives. Rightfully so, as the toll this virus has taken on our lives, our health and our livelihoods is unprecedented. But, there is one thing that remains the same: the need for sustaining charitable organizations. In fact, we’d argue that the need is now even greater as more people need assistance, whether it’s from food banks, community services, health services or any number of invaluable resources these non-profits provide. That’s why it’s so important to continue supporting these organizations even as we’re faced with so m...

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  • Market Research Insights from Industry Vet Brendan Sammon

    With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all. That is until he began a new role as Vice President Client Relationships at Ironwood Insights Group just as the United States was going into lockdown due to COVID-19. Here’s what the experience has been like so far and what he believes lies ahead for the industry. The Backstory Sammon actually began his market research career while in college as a telephone survey interviewer. After he graduated with a BS in business management from Fairleigh Dickinson University, he went on to manage the call ce...

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  • 8 IVR Benefits You May Not Know About, but Should

    Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest, and as such, perhaps that’s why it’s often overlooked. But new doesn’t always mean better. IVR may offer more benefits to your research than you realize, and for many of our clients, it’s invaluable. Here’s what you need to know about IVR.

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  • How to Get More from Your NPS Score with Predictive Analytics

    How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter® Score [NPS]. Loved by management in companies large and small for its big-picture gauge, it also earns accolades for being so intuitive and easy to implement. But is it enough? After all, NPS comes from just one single question on a survey. But, when combined with predictive analytics, NPS can give you a more robust understanding of your customers and what is driving their loyalty. Defining Net Promoter® Score NPS measures customer advoca...

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  • Online vs. In-Person: 8 Tips in Choosing the Ideal Qualitative Methodology

    Some may think of in-person focus groups as a thing of the past; online anything is always better… right? Not necessarily. Turns out old dogs can still do the trick in a variety of qualitative scenarios. When group discussion is necessary, the differences between in-person focus groups, online focus groups and online bulletin boards can be the difference in time, money and ultimately the success of your study. Here’s what to consider when choosing the focus group methodology for your qualitative research needs. Comparing Focus Group Methodology 1. Scheduling The main difference he...

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