What We Do
We offer customized and flexible engagement models designed to meet clients wherever they are in the research process. No turnkey solutions here. Our end-to-end research services include a full suite of capabilities that can be adapted—holistically or a-la-carte—to fit the specific requirements of any project.
Online Panel & Sampling Services
- Ironwood doesn’t just “pull lists.” We design samples with reach and precision to ensure a comprehensive, representative, and accurate view of your target audience.
- Built on a foundation of expertise, consultation and proprietary technology, our in-house panel and sampling services bring clients real-time access to millions of survey participants to optimize the sample composition for any study; online, telephone, mixed-methodology.
Data Collection & Recruiting Services
- Ironwood has built its foundation on operational and data collection excellence. Through our wholly-owned data collection network we can support a full-range of multimodal qualitative and quantitative methods.
- Whether your challenge is qualitative recruiting, online, telephone or mixed methodology data collection, our programming, project management and operations teams focus on superior data quality and exceptional, proactive client service.
Data & Analytics Services
- Our in-house coding and data processing services bring cleaner, faster, more accurate results and tighter integration between data and insights.
- And with advanced, in-house statistical and reporting capabilities, we turn complex data into strategic clarity—delivering faster, deeper insights tailored to your unique business questions.
Full-Service Insights Solutions
Ironwood delivers full-service insights solutions that are grounded in strategic partnership, methodological rigor, and measurable impact. We design, execute, and deliver research solutions tailored to your unique business objectives. No off-the-shelf approaches. No black boxes. Just rigorous, high-quality insights that inform actionable, durable business decisions.
We tackle a wide range of business challenges, including:
- Branding & Communications – understanding perception, positioning, and messaging impact Ironwood Branding
- Customer & User Experience – uncovering needs, expectations and experiences and remediating pain points Ironwood Customer Experience
- Innovation & Product Development – fueling ideation, testing concepts, and optimizing offerings Ironwood Product Development
- Strategic Research – segmentation, market sizing, competitive intelligence, and go-to-market strategy Ironwood Strategic Research
At Ironwood, research isn’t the finish line—it’s the catalyst for confident decisions, smarter strategies, and measurable business results.
Our Culture & Commitment
Our culture sets the standard for how we perform—and how we help clients succeed.
Defined by leadership that shapes industry trends, a commitment to excellence, and a spirit of continuous innovation, our culture drives our performance, and the success of our employees, clients, and partners.
We believe in:
- Leading industry thinking that elevates our craft
- Upholding excellence and integrity
- Innovating ahead of market needs to drive growth
- Building a connected community that empowers every voice
- Fostering long-term relationships built on trust, caring, and shared success
Insights Solutions
We integrate advanced AI and human expertise across our end-to-end research, delivering the smarter, faster, and more strategic insight solutions your business needs to drive action.
Research Design
Through a consultative process, our professionals will design a tailored research strategy that will achieve your specific goals.
Analytics & Reporting
We use a full complement of tools and know-how to analyze your survey data and design a solution that best addresses your business.
We've Helped Other Businesses Just Like Yours
Ironwood has done a fantastic job fielding our mixed-mode survey in several cities across the U.S. We tasked the Ironwood team with a challenging set of quotas in order to obtain a sample that over-represented people with lower incomes and people of color. They expertly executed the sample management, fielding of both a web and phone version of the survey, in multiple locations and languages, and ensured that we received accurate data in a timely fashion.
Their expertise fielding surveys is further complimented by their friendly and professional interactions with the client.
