Smart recruiting fuels smarter qualitative research.
1. Project Preparation: Upfront Precision = Downstream Quality
- The secret to high quality recruiting starts up front with a detailed, well-thought-out project plan and a well-crafted screening instrument. Ironwood structures this process to ensure authentic, qualified and articulate respondents.
2. Respondent Sourcing: Local to National, Niche to Broad—We Source with Precision.
- No limits. We sample and source respondents with reach AND precision locally, regionally, nationally.
- High-Touch: Our respondent sourcing options are vast, ranging from our deeply-profiled proprietary Ironwood database/panel to our vast network of targeted, vetted online panel partners.
- Hi-Tech: And if that’s not enough, we’ll recruit from scratch using a range of resources ranging from hi-touch—our pool of experienced qualitative telephone recruiters—to hi-tech—i.e., social media posts, digital advertising.
3. Facilities: Coast to Coast. Online or On-Site. Always Covered.
- No limits: We can cover in-person venues or digital platforms to cover studies featuring local-, regional-, national-scopes.
- High-touch: In-person facility options start with our own newly refurbished facility in downtown Baltimore, MD and extend through our network of partner facilities in most major U.S. markets. Small market? No problem. We’ve set up pop-up sessions and intercepts in every venue imaginable...hotels, banquet halls, stores, schools, public buildings, houses of worship...even public transportation stops!
- Hi-Tech: Virtually, we have the platform to accommodate a full-range of qualitative methodologies, ranging from web-enabled IDI’s to online focus groups and message boards to full communities.
4. Recruiting: Reach Respondents Anywhere—In-Person or Online.
- Ironwood features an arsenal of hi-touch, high-tech recruiting methods ranging from online (panel and proprietary database) to telephone, to social media/digital posts and in-person advertising.
5. Project & Field Management: Never worry, never wonder.
- From start to finish you’ll have a dedicated Project Manager as a consistent point of contact to program and deploy the screener, source the sample, monitor and report on the recruit progress...daily via respondent profile grids, emails and voice to voice and ensure the show rate.
- Our Project Managers are highly experienced and fully-equipped to navigate the many obstacles that can emerge during recruiting from the initial recruiting performance to the final show rate.
6. Validate / Verify / Confirm: Insights You Can Trust Start with Respondents You Can Trust.
- Ironwood Project Management & Field Supervisory staff always confirms recruits using a variety of touchpoints beginning with an initial Welcome! email to venue/platform and session information to tech checks & homework and most importantly final telephone and text confirmation of attendance.
- These steps mitigate the age-old no show issue that plagues qualitative research. But just in case we know how many to over-recruit to have a qualified substitute waiting to help out if something arises.
