Data Collection

We Help Clients Collect Accurate Data And Make Sound Decisions

Through a combination of time honored practices and modern technologies, we offer research solutions that address your needs. Our purpose is helping clients collect accurate data, analyzing that data and making sound business decisions.

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Qualitative Methods

We offer a myriad of qualitative methodologies to meet the diverse needs of our clients, their targeted audience and the strategic objectives. As you design a qualitative research plan it’s critical to consider the unique aspects of each study. A good qualitative researcher should have a variety of tools at hand – instead of depending on one methodology for every project.

Our Tried And True Methods

Traditional Focus Groups

Focus groups continue to provide invaluable revelations to our clients in the back room, as they hear and see participants immediate reactions to their concepts, products and services.

Online Focus Groups

An ideal methodology when wanting to bring a small group together for a quick dive that results in actionable findings.

Online Bulletin Boards

Eliminates client and moderator travel, while gaining deep insights with an option of video/photo creative assignments to gain a complete understanding of preferences, usage, and emotions surrounding a product or service.

In-Depth Interviews

A preferred methodology when sharing sensitive information or views that may be unique across targeted participants.

What’s The Best Method For Your Next Study?

Download our Qualitative Methodology Grid to get a better idea of where your efforts are best directed. Our qualitative grid compares the various methodologies across attributes like Scheduling, Duration, Travel, Number of Participants and more.


Ironwood Online

Online surveys have become a staple of the research industry. They provide quick results and offer options not available via the phone, like measuring satisfaction levels while watching a video clip, viewing potential packaging options and ranking logos based on desirability. We use the latest in online survey technology to provide a respondent experience that is engaging, easy to use across all platforms (desktop, tablet, mobile) and simple to access.

Part Of Our Online Survey Process

  • Sample Management
  • Finding The Appropriate Panel For Your Target Audience
  • Sample Balancing To Ensure Balanced Representation
  • Monitor Age, Gender, And Geographic Distributions
  • Study Fielding
  • Begin With Soft Launch
  • Check Data For Accuracy And Integrity
  • Address Areas Of Concern
  • Stratify Sample Over Field Period
  • Exclusion Of Deceptive Responders
  • Pattern Recognition Traps For Straight Liners And Treeing
  • Timing – Variance From The Average Length
  • Data Checks – Variance In Data
  • Eliminating Repeat Attempts
  • IP Address Check
  • Unique IDs And Passwords
  • Real Time Report Portal w/ Dashboard
  • 24/7 Access To Data
  • Review Quotas And Marginals
  • View Data Dispositions and Tabulations

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Online Samples

At Ironwood Insights Group we know that online sampling is as much art as it is science. We only partner with the panels that guarantee quality, can clearly identify sourcing methods and provide 24/7 support. 

With multiple panels at our disposal, we provide representative samples across the country and around the world. We have fielded hundreds of online studies ranging from 60 minute in-depth automotive projects, to short mobile-only projects with teens.

Our budget-friendly pricing will get you started, our quality and professionalism will keep you coming back.

Man on the phone

Telephone Research

All telephone studies are conducted in call centers which are 100% TCPA and HIPAA compliant and use the latest data collection software and hardware. Our wholly owned and operated call centers located in UT, CO, WY, ID and TX feature 250 seats and are staffed by the finest interviewers and supervisors in the country.

 Our center managers and supervisors pride themselves on running a “tight ship” but provide our interviewers a fun and enjoyable atmosphere where they can learn, grow and collect accurate data for our clients.

Collecting quality data is our highest priority. To that end, we adhere to the best practices.

Our Gold Standards For Collecting Data By Phone


Continual training of interviewers with an emphasis on accurate recording of responses and in-depth probing of open ends.

CATI Programming

All CATI programming is thoroughly tested internally and by clients prior to fielding.


Sample is dialed over a period of days, evenly across shifts to ensure proper representation of the population.


Interviewers are monitored continuously via silent audio to ensure quality and accuracy.

Data Safeguards

Data is reviewed after soft launch to ensure all responses are captured accurately and in the correct locations.

Interviewer Analysis

Interviewer statistics are analyzed and evaluated individually on a daily basis to identify variances between interviewers and to identify opportunities for additional training.

Online Reporting

Real-time reporting for all studies is available via our report portal; including study dashboard, quotas, dialing statistics and tabulations

USPS Relay Mailboxes

Mail Surveys

Ironwood partners with mail-houses across the country to provide full-service printing, mailing and fulfillment. From simple postcards to full surveys with BRE and return scanning, we have you covered.

Woman on the phone

Interactive Voice Response

Our IVR solution offers flexible, fast, and affordable engagement with customers or respondents. IVR can be deployed for a variety of purposes. Programmed using CfMC/Survox Software, allows for flexibility and management tools necessary to successfully execute your IVR project, including the ability to begin a survey using IVR, but have the call transferred to a live agent upon mentions of “hot topics” that need a more live and personal touch.

A cost effective way to interact with your customers via inbound or outbound telephone surveys.

Experience includes:

  • Transactional surveys (a call-in number on the back of a receipt)
  • Customer service surveys
  • Customer satisfaction surveys
  • Hybrid/multimode surveys
  • IVR to live agent surveys
  • Bi-lingual capabilities
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Incentive Processing

Ironwood has partnered with Rybbon as our incentive processing partner. This allows us to offer your respondents a wide variety of incentive options (from Amazon to Uber Eats, and of course Cash) at the conclusion of a survey. Incentive redemption emails can be sent almost immediately as a respondents completes a survey or they can be batched and sent at specific time intervals. The online platform is simple for respondents to redeem their gifts and is flexible for customers to maximize effectiveness. 


Let's Get To Work

Send us a message. We'll connect you with one of our specialist and get started on building your plan.

Analytics & Reporting

Structured Reports By Seasoned Researchers

With several decades of experience, we provide not just insight but sound perspective to our clients.