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May 04, 2020

Market Research Insights from Industry Vet Brendan Sammon

With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all. That is until he began a new role as Vice President Client Relationships at Ironwood Insights Group just as the United States was going into lockdown due to COVID-19. Here’s what the experience has been like so far and what he believes lies ahead for the industry. The Backstory Sammon actually began his market research career while in college as a telephone survey interviewer. After he graduated with a BS in business management from Fairleigh Dickinson University, he went on to manage the call ce...

Market Research Insights from Industry Vet Brendan Sammon

Blog Categories

  • 8 IVR Benefits You May Not Know About, but Should

    Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest, and as such, perhaps that’s why it’s often overlooked. But new doesn’t always mean better. IVR may offer more benefits to your research than you realize, and for many of our clients, it’s invaluable. Here’s what you need to know about IVR.

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  • How to Get More from Your NPS Score with Predictive Analytics

    How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter® Score [NPS]. Loved by management in companies large and small for its big-picture gauge, it also earns accolades for being so intuitive and easy to implement. But is it enough? After all, NPS comes from just one single question on a survey. But, when combined with predictive analytics, NPS can give you a more robust understanding of your customers and what is driving their loyalty. Defining Net Promoter® Score NPS measures customer advoca...

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We've Helped Other Businesses Just Like Yours

Ironwood has done a fantastic job fielding our mixed-mode survey in several cities across the U.S. We tasked the Ironwood team with a challenging set of quotas in order to obtain a sample that over-represented people with lower incomes and people of color. They expertly executed the sample management, fielding of both a web and phone version of the survey, in multiple locations and languages, and ensured that we received accurate data in a timely fashion. 

Their expertise fielding surveys is further complimented by their friendly and professional interactions with the client.

Vanessa Oddo
Assistant Professor, State University

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