Written by Dave Bryant, Vice President of Data Analytics Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or product features. Biplots are one of many types of “perceptual maps” which also includes discriminant analysis, multidimensional scaling, or plots of group means on principle components or factors. Biplots are more robust than these other techniques in that they can be used with many types of data, such as means, percentages, and frequency counts. Using a healthcare example, we’ll show h...
Takeaways from the Insights Association’s Southwest Chapter’s Virtual Vegas Conference Our Founder, Brad Larson, was a featured panelist at the IA’s SW Chapter’s Virtual Vegas Conference in March. To support him, a few of his employees including Mary Lea Quick, V.P. Client Services, and Ryan Luciani, V.P Account Management – were invited to attend. Following is an interview with them and their impression of the event. Interviewer: “Was supporting Brad the only reason you attended this event?” Quick: “Prior to Covid, I attended several in-person events every year, often in ‘sales mode,’ t...
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