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November 10, 2020

How to Strengthen Your Quantitative Research Outcomes with Attributable Effects Analysis

Article originally posted in Quirk's by David A. Bryant, MA  While it may be simple to define the characteristics of an important attribute, estimating its derived importance is another matter unless you have attributable effects analysis in your toolbox. With this probability-based analytical tool, you can identify which attribute(s) offer the most opportunity and/or the most risk while also providing a clear view of how the relationships between these attributes can help improve purchase intent. What is Attributable Effects Analysis? Traditionally, measures of importance have been expr...

How to Strengthen Your Quantitative Research Outcomes with Attributable Effects Analysis

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