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Customer-centricity. Listening to your customer
Stuart Cohen, VP of Sales, Ironwood Insights Group Customer-centricity. Is it a lost art or part of the natural “DNA” of the insights industry? Whether you’re on the supplier side or the client side, customer-centricity is at the heart of most insights...
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Addressing the Growing Threat of Online Data Fraud
Survey fraud has plagued the quality of online research for many years. However, the recent rise of AI—particularly Chat GPT—has undeniably and dramatically accelerated the downturn of online sample quality, online data integrity and ultimately, the...
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Safeguarding Data in the Insights Industry
Chauncy Bjork, VP of Technology, Ironwood Insights Group Safeguarding Data is a Top Priority of the Insights Industry As businesses increasingly rely on data to inform a vast array of decisions, protecting sensitive information has become paramount. This is...
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Understanding the Consumer Choice Process Using MaxDiff Analysis
Modern business schools like to teach students the standard Consumer Decision Making Process Model to better understand what goes into a purchase decision. The five steps are shown below. The problem with this model is that it doesn’t explain completely what...
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How Ironwood Insights Streamlines Vendor and Project Management
Even with a great deal of in-house capacity, your team may lack the bandwidth or specialized skills to tackle all phases of a research project. Working with multiple vendors allows you to increase your scope and capabilities, tap into new areas of expertise...
We've Helped Other Businesses Just Like Yours
Ironwood has done a fantastic job fielding our mixed-mode survey in several cities across the U.S. We tasked the Ironwood team with a challenging set of quotas in order to obtain a sample that over-represented people with lower incomes and people of color. They expertly executed the sample management, fielding of both a web and phone version of the survey, in multiple locations and languages, and ensured that we received accurate data in a timely fashion.
Their expertise fielding surveys is further complimented by their friendly and professional interactions with the client.