Press Releases

Ironwood Insights Hires Strategic Growth Advisor for Expansion of Services

January 10, 2024

Chandler, Arizona December 2023 - Ironwood Insights Group (IIG) announced the addition of Strategic Growth Advisor, Jacqueline Rosales to the leadership team. A 30-year veteran of the Market Research and Insights space, Jacqueline is known for leading companies through explosive growth resulting in outstanding financial success.

Ironwood is a full-spectrum Market Research firm powered by a robust suite of data collection and insights capabilities. They are known for adapting to client’s specific needs and designing creative research solutions for today and tomorrow. The group is highly specialized in research design, strategy implementation and analytics, offering clients hands-on, consultative solutions.

Rosales will advise Ironwood on their 2024 growth strategy. The strategy will focus on the diversification of services, technological innovation, and adding highly experienced team members with specialized expertise. Rosales will concentrate on the expansion of “Ironwood Online”, IIG's highly anticipated new division, dedicated to Online data collection and sampling. Built on Ironwood's ethos of customer centricity and quality, the expanded capability will address client's needs for high-quality online sample.

According to Founder and CEO, Brad Larson, “I have known Jacqueline for many years and am excited to work with her as we expand Ironwood’s services and capabilities. She is a wealth of knowledge and excitement that will be invaluable as we move forward.”

Jacqueline possesses extensive Online Research experience having previously built SoapBoxSample, an online sample company, while serving as COO, and then as President of the parent company, ISA. Prior to that, she held the role of CRO for Market Research firm, Luth Research, bringing to market one of the very first online panels, SurveySavvy. Known for her long-standing commitment as a Thought Leader, Jacqueline served as a founding member and four-year Board Member of SampleCon, the only industry organization dedicated to research sampling.

"I am beyond excited, and consider it a privilege, to be at a place in my career where I can leverage my passion, knowledge and experience to advise innovative organizations seeking explosive growth. Ironwood's outstanding leadership and stellar team, along with their incredible reputation for quality in the marketplace, made this the perfect fit.", said Rosales.

About Ironwood

Ironwood Insights Group, LLC was founded in 2017 with the purpose of serving the marketing research community with the best products and services available. With a full suite of data collection and insights capabilities, Ironwood provides a vast array of creative research solutions, customized to address client’s individual needs. Ironwood offers research design, qualitative and quantitative data collection, data processing, analytics, reporting and dashboard visualization. To learn more about Ironwood Insights Group, please visit

About Jacqueline Rosales

Jacqueline Rosales is a Strategic Advisor and Leadership Coach, helping start-up and early-stage business leaders stay focused on their goals. She aids in helping leaders overcome obstacles to ensure companies reach their full potential. Jacqueline brings a wealth of strategic expertise, having worked with various startups and understands the dynamics of scaling a business. Her role is to help founders navigate challenges and make informed decisions to drive sustainable growth. To learn more about Jacqueline, visit her LinkedIn.


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