Analytics & Reporting

A full complement of analytics tools and know-how enables us to design a solution that best addresses your business issue.  We use the following tools to analyze survey data which helps uncover the relevant insights:

• Driver analysis:
  • Multiple regression
  • Logit
  • PLS
  • Tree analysis
  • Bayesian Networks
• Product design, pricing and volumetric models:
  • Conjoint and discrete choice
  • Max-diff
  • VanWestendorp analysis
• Factor / cluster segmentation algorithms
  • Latent class
  • Ensemble
  • K-means
  • PLS
  • Smart crosstabs
• Non-verbal emotional response

Our reports are structured and written by seasoned researchers who have several decades of experience.  Most have worked on the client side – advertising, PR and business consulting. We provide not just insight but perspective to our clients.