Analytics & Reporting
A full complement of analytics tools and know-how enables us to design a solution that best addresses your business issue. We use the following tools to analyze survey data which helps uncover the relevant insights:
- Driver analysis:
- Multiple regression
- Logit
- PLS
- Tree analysis
- Bayesian Networks
- Product design, pricing and volumetric models:
- Conjoint and discrete choice
- Max-diff
- VanWestendorp analysis
- Factor / cluster segmentation algorithms
- Latent class
- Ensemble
- K-means
- PLS
- Smart crosstabs
- Non-verbal emotional response
Our reports are structured and written by seasoned researchers who have several decades of experience. Most have worked on the client side – advertising, PR and business consulting. We provide not just insight but perspective to our clients.